Authoring guidelines

These guidelines are here to support a consistent experience across the website.

Please familiarise yourself with the platform and what is expected of you when making changes.

To ensure we are compliant with the OfS, please submit a publishing ticket to push changes live.

Should you have any questions or anything is unclear, please speak to the web team.

Platform

Should you have any questions or the below section is unclear, please speak to the web team.

  • Platform spaces

  • Platform dashboard

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  • Don't panic

  • Right click inspect

  • Press and hold refresh

  • Select clear cache and hard refresh

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  • Text accessibility

  • Time syntax

  • Letterboxed assets

  • Hyperlink length

  • Hyperlinks opening in a new window

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Images

Should you have any questions or the below section is unclear, please speak to the web team.

Please familiarise yourself with the website image guidelines which cover...

  • Image dimensions

  • How to resize images

  • How to save images

  • How to name images

  • Images should be 1920px wide by 1080px high and must be passed through TinyPNG.

  • As a general rule

    • JPG's should be used for images.

    • PNG's should only be used when transparency is required.

    • SVG assets should be used for logos.

  • File names must adhere to the following rules

    • No capital letters

    • No spaces

    • Words separated with a hyphen

    • Don't include dates

  • Accessibility tags ( alt tags )

    • Are mandatory on all assets ( documents / images / videos ) in the platform.

    • Should describe the contents of the asset ( to someone who is visually impaired )

    • Should be less than 150 characters.

  • Student work file names

    • 3d-animation-vfx-ug-2022-russell-headgehog-looking-up-in-awe

    • vfx-ug-2021-red-vw-golf-gti

    • game-art-ug-2021-red-trees-large-stone-warrior-statue

    • storyboarding-pg-2020-fox-and-mouse

  • Studio gifted file names

    • mpc-animation-creature-the-lion-king-simba-timon-pumbaa

    • the-third-floor-previsualisation-unreal-engine-skytribe-archer

    • framestore-vfx-animation-character-christopher-robin-tigger-piglet-eeyore

    • cinesite-vfx-rocketman-elton-john

  • Generic file names

    • industry-expert-talking-to-students-at-recruitment-fair

    • female-student-using-wacom-tablet

    • two-students-looking-at-mobile-phone

    • tutor-crouching-between-two-students

    • three-dimensional-samurai-head-model

    • ian-palmer

    • undergraduate-creative-portfolio-guide

    • escapees-infographic

  • Asset file structure

  • Switching between views and pages

  • Individual assets

    • Dimensions

    • Where the asset is referenced

    • How to replace an asset

    • Inserting a focal point

    • Background preview colour

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  • Uploading images, videos and documents

  • Inserting an alt tag

  • Inserting a focal point

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Inserting the copyright symbol © is mandatory on all student work and studio gifted imagery and should follow the below syntax.

  • Student group projects

    • Student group project

  • Individual student work

    • Student project - Firstname Lastname

  • Studio work

    • The file names in sharepoint represent the copyright text which must be inserted into the Copyright box, when an asset is uploaded.

    • The majority of studio folders also include a credits document, which specifies the exact copyright wording.

  • Copyright information must be inserted when an asset is uploaded to the platform.

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Content

Should you have any questions or the below section is unclear, please speak to the web team.

  • Speak to the web team if you would like to move or delete a page

As a general rule the following heading levels should be used within components or on pages

  • News - H2 and any sub headings should be H3

  • Embeds - H3 and any sub headings should be H4

  • Accordion titles - H3

  • Pages and folders

  • Page status indicators

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  • How to create a new page

  • Inserting SEO information ( write for humans not robots )

  • Inserting components

  • Inserting hyperlinks

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  • Located within Content > Settings

  • How to update

  • Creating a new instance

  • Inserting onto a page

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  • Located within Content > Embeds

  • How to update

  • Inserting onto a page

  • Inserting richtext download link icon

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  • Inserting onto a page

  • Selecting relevant tags

  • Tags permit content filtering

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  • 1. Hero

  • 2. Quick links - Custom

  • 3. Content - Split with image

  • 3. Content - Split without image centralised

  • 4a. Subject slider

  • 5a. Full width video

  • 5b. Full width image

  • 6. Course selector

  • 7. Feature - Centered 2x2 grid

  • 9. Feature - With feature grid list

  • 10. Two column cards

  • 11. Testimonial simple centered

  • 15a. Course details

  • 15b. Event details

  • 16. Content - Two columns with image or video

  • 17a. FAQs - Left aligned accordion with filter

  • 17b. FAQs - Centered accordion on black background

  • 17b. FAQs - Centered accordion on white background

  • 20. Header - Slimline hero

  • 21. Form

  • 22. Contact - Side by side grid on black background

  • 22. Contact - Side by side grid on white background

  • 24. Team - With large images

  • 25. Content - centered on black background

  • 25. Content - centered on white background

  • 25a. Content - centered without image on black background

  • 25a. Content - centered without image on white background

  • 27. Fixed strip

  • 28. Logo clouds - Off white grid on black background

  • 28. Logo clouds - Off white grid on white background

The content is either being pulled in from other areas of the site, or has been preconfigured by the web team.

  • 4b. Student work slider - Custom

  • 7b. Feature - Centered 2x2 grid variations

  • 8. Custom - News & insight hub

  • 10a. Two column cards (Settings)

  • 12. Feature - 4x2 grid on brand

  • 12b. Feature - 4x2 grid on brand variations

  • 13. Algolia search (Course finder)

  • 14. Algolia search (News and blog)

  • 18. Feature - Simple three column

  • 19. Custom - With large images and filter

  • 23. Map

  • 29. Three column cards

Sales team

Should you have any questions or the below section is unclear, please speak to the web team.

  • Updating start dates

  • Updating course fees

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  • Updating start dates

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Forms

Should you have any questions or the below section is unclear, please speak to the web team.

  • Until the CRM upgrade project has been completed - all form activity will be completed by the web team.

  • Notice periods:

    • Updating a form - One week

    • Creating a new form - Two weeks

  • Ensure the No Index checkbox is ticked on all form success pages ( located at the page level - below meta data and above the pre footer selection box) .

  • Current website forms

  • Input configuration

Videos

Should you have any questions or the below section is unclear, please speak to the web team.

Inserting the copyright symbol © is mandatory on all website videos and should follow the below syntax.

  • Showreels

    • Escape Studios student project

  • Student films and snippets

    • Student group project