Authoring guidelines
These guidelines are here to support a consistent experience across the website.
Please familiarise yourself with the platform and what is expected of you when making changes.
To ensure we are compliant with the OfS, please submit a publishing ticket to push changes live.
Should you have any questions or anything is unclear, please speak to the web team.
Author resources
FYI - Videos are muted by default
Platform
Should you have any questions or the below section is unclear, please speak to the web team.
Platform spaces
Platform dashboard
Don't panic
Right click inspect
Press and hold refresh
Select clear cache and hard refresh
Text accessibility
Time syntax
Letterboxed assets
Hyperlink length
Hyperlinks opening in a new window
Images
Should you have any questions or the below section is unclear, please speak to the web team.
Please familiarise yourself with the website image guidelines which cover...
Image dimensions
How to resize images
How to save images
How to name images
Images should be 1920px wide by 1080px high and must be passed through TinyPNG.
As a general rule
JPG's should be used for images.
PNG's should only be used when transparency is required.
SVG assets should be used for logos.
File names must adhere to the following rules
No capital letters
No spaces
Words separated with a hyphen
Don't include dates
Accessibility tags ( alt tags )
Are mandatory on all assets ( documents / images / videos ) in the platform.
Should describe the contents of the asset ( to someone who is visually impaired )
Should be less than 150 characters.
Student work file names
3d-animation-vfx-ug-2022-russell-headgehog-looking-up-in-awe
vfx-ug-2021-red-vw-golf-gti
game-art-ug-2021-red-trees-large-stone-warrior-statue
storyboarding-pg-2020-fox-and-mouse
Studio gifted file names
mpc-animation-creature-the-lion-king-simba-timon-pumbaa
the-third-floor-previsualisation-unreal-engine-skytribe-archer
framestore-vfx-animation-character-christopher-robin-tigger-piglet-eeyore
cinesite-vfx-rocketman-elton-john
Generic file names
industry-expert-talking-to-students-at-recruitment-fair
female-student-using-wacom-tablet
two-students-looking-at-mobile-phone
tutor-crouching-between-two-students
three-dimensional-samurai-head-model
ian-palmer
undergraduate-creative-portfolio-guide
escapees-infographic
Asset file structure
Switching between views and pages
Individual assets
Dimensions
Where the asset is referenced
How to replace an asset
Inserting a focal point
Background preview colour
Uploading images, videos and documents
Inserting an alt tag
Inserting a focal point
Student group projects
Student group project
Individual student work
Student project - Firstname Lastname
Studio work
The file names in sharepoint represent the copyright text which must be inserted into the Copyright box, when an asset is uploaded.
The majority of studio folders also include a credits document, which specifies the exact copyright wording.
Copyright information must be inserted when an asset is uploaded to the platform.
Inserting the copyright symbol © is mandatory on all student work and studio gifted imagery and should follow the below syntax.
Content
Should you have any questions or the below section is unclear, please speak to the web team.
Speak to the web team if you would like to move or delete a page
As a general rule the following heading levels should be used within components or on pages
News - H2 and any sub headings should be H3
Embeds - H3 and any sub headings should be H4
Accordion titles - H3
Pages and folders
Page status indicators
How to create a new page
Inserting SEO information ( write for humans not robots )
Meta title - 50 to 65 characters
Meta description - 135 to 160 characters
Meta image
Inserting components
Inserting hyperlinks
Located within Content > Settings
How to update
Creating a new instance
Inserting onto a page
Located within Content > Embeds
How to update
Inserting onto a page
Inserting richtext download link icon
Inserting onto a page
Selecting relevant tags
Tags permit content filtering
1. Hero
2. Quick links - Custom
3. Content - Split with image
3. Content - Split without image centralised
4a. Subject slider
5a. Full width video
5b. Full width image
6. Course selector
7. Feature - Centered 2x2 grid
9. Feature - With feature grid list
10. Two column cards
11. Testimonial simple centered
15a. Course details
15b. Event details
16. Content - Two columns with image or video
17a. FAQs - Left aligned accordion with filter
17b. FAQs - Centered accordion on black background
17b. FAQs - Centered accordion on white background
20. Header - Slimline hero
21. Form
22. Contact - Side by side grid on black background
22. Contact - Side by side grid on white background
24. Team - With large images
25. Content - centered on black background
25. Content - centered on white background
25a. Content - centered without image on black background
25a. Content - centered without image on white background
27. Fixed strip
28. Logo clouds - Off white grid on black background
28. Logo clouds - Off white grid on white background
4b. Student work slider - Custom
7b. Feature - Centered 2x2 grid variations
8. Custom - News & insight hub
10a. Two column cards (Settings)
12. Feature - 4x2 grid on brand
12b. Feature - 4x2 grid on brand variations
13. Algolia search (Course finder)
14. Algolia search (News and blog)
18. Feature - Simple three column
19. Custom - With large images and filter
23. Map
29. Three column cards
The content is either being pulled in from other areas of the site, or has been preconfigured by the web team.
Sales team
Should you have any questions or the below section is unclear, please speak to the web team.
Updating start dates
Updating course fees
Updating start dates
Forms
Should you have any questions or the below section is unclear, please speak to the web team.
Until the CRM upgrade project has been completed - all form activity will be completed by the web team.
Notice periods:
Updating a form - One week
Creating a new form - Two weeks
Ensure the No Index checkbox is ticked on all form success pages ( located at the page level - below meta data and above the pre footer selection box) .
Videos
Should you have any questions or the below section is unclear, please speak to the web team.
Showreels
Escape Studios student project
Student films and snippets
Student group project
Inserting the copyright symbol © is mandatory on all website videos and should follow the below syntax.